We believe in the power of Unity
United is a marketing agency specialized in medico, pharma and healthcare business with a clear conviction:
We believe in the power of unity
Uniting different fields of key expertise and perspectives in marketing development enriches the thinking and creates stronger solutions, than if working apart.
Hence at United, we have medical expertise, consumer brand strategists and creative experts working together in teams to deliver insightful advice and competent solutions - and engage, unite and mobilise our clients’ organisations to deliver lasting impact.
We offer companies a unique agency set-up and inspiring collaboration with a proven track record of creating efficient brand marketing platforms and communicatons.
Our services
Strategic analysis & consulting
- Market analysis & insights
- Competitive review
- Consumer/patient insights
- Market clustering/segmentation
Brand development
- Brand DNA & identity
- Positioning strategy
- Value proposition
- Concept development
Communication development
- Communication review
- Communication Strategy
- Key Messaging
- Concept development
- Digital communication platform
- Campaigns for paid, owned, earned and shared media and mix hereof
Operational planning & programs
- Marketing efficiency evaluation
- Segments & target group analysis
- Marketing mix & resource allocation
- Sales efficiency development
- Lifecycle management
Tactical programs & execution
- Personal sales/detailing
- Non-personal sales
- Education programs & starter kits
- Compliance management
- Health care economics – consulting,
- Formulary kits
- Communication related regulatory management
- Lifecycle specific programs
Workshops & Employee Training
- Vocabulary
- Brand positioning & value proposition
- Key messages
Our work
Novartis (1)
Work include:
Graphic development and creating an information structure of a generic website that informs patients and families about heart failure in a concentrated and focused form
MoreServices provided:
- Strategic analysis & consulting
Celgene
Work include:
In collaboration with Celgene and a group of doctors and nurses in Danish and Swedish hospitals, United have developed information material on the treatment of multiple myeloma
MoreServices provided:
- Communication development
Applied Biomimetic
Work include:
Development of corporate identity program - digital and analogue. The company is a highly specialized company that has developed a technology platform based on water treatment (aquaporins)
MoreServices provided:
- Strategic analysis & consulting
- Brand development
- Communication development
KU, MamaAct
Work include:
Development and launch of information material (apps, leaflets, posters, microsite and more) to hospital wards in order to reduce child mortality for non-Western women whose infant mortality rate is twice the Danes. The material is developed and produced in Danish, English, Turkish, Persian, Urdu, Somali and Arabic
Services provided:
- Strategic analysis & consulting
Astra Zeneca
Work include:
Analog and digital development - nationally and globally - of an illustrative and graphic consistent breast cancer campaign that creates security and sympathy from doctors, nurses, treatment centers and patients. Incl. a medically proven concept/content and story flow
Services provided:
- Brand development
- Communication development
Philips
Work include:
Based on Philips International Branding Guidelines, United has created a new branding and communication strategy for a new subsidiary. We have developed customer-segmented international campaigns, in Europe and the USA for BioCell
MoreServices provided:
- Brand development
- Communication development
- Tactical programs & execution
Novartis, cmlviden.dk
Work include:
Development of a generic site aimed at patients, relatives and others that are close to the CML - chronic myelogenous leukemia. All text and graphic material is focused on information in a concentrated form
MoreServices provided:
- Strategic analysis & consulting
- Brand development
- Communication development
XO Care
Work include:
Development of corporate concept and a new branding/communication strategy. Implementation of a globally customer segmented campaign in both subsidiaries and external distribution companies
MoreServices provided:
- Strategic analysis & consulting
- Brand development
- Communication development
- Tactical programs & execution
NOVARTIS
Work include:
Development of generic application aimed at patients and their relatives, with focused information on the breast-, lung- and kidney cancer. The application is continuously expanding with therapy areas. The contents are video based with a large number of short interviews with doctors and nurses who answer targeted questions based on user selected keywords
MoreServices provided:
- Strategic analysis & consulting
- Brand development
- Communication development
Implantatviden.dk
Work include:
Transformation of Evident-dentists from being a traditional dental chain to be positioned as implant specialists in Denmark.
Development and implementation of a website documenting Evident-dentists as a confident and serious specialists in the implant area
Services provided:
- Strategic analysis & consulting
- Brand development
- Communication development
- Operational planning & programs
- Tactical programs & execution
Roche
Work include:
The "Respect for Time" - campaign is a non-product focused profile campaign to patients, nurses /doctors and the general health system that left the impression of Roche, as the pharmaceutical company that shows respect for its audiences
Services provided:
- Communication development
- Operational planning & programs
- Tactical programs & execution
Actavis
Work include:
In connection with Actavis' acquisition of three new brands, developing sales materials (brochures, ads, etc.) for use in relaunching/branding. Incl. medical concept, story flow, choice of documentation, adaptation of illustrations and development of key messages - nationally and globally
Services provided:
- Strategic analysis & consulting
- Brand development
- Communication development
- Tactical programs & execution
Novartis, Strefen
Work include:
Targeted doctors, pharmacies and patients, the development of sales and information material about Strefen. The campaign consists of detailing materials, ads and direct mails targeted and designed for six European markets
Services provided:
- Communication development
- Operational planning & programs
- Tactical programs & execution
Meet the team
Erik Kehn Jensen, MDHead of medical affairs4 years as clinical medical practice
15 years international pharmaceutical marketing management (NovoNordisk and BMS US)
5 years healthcare information technology (US)
Leader of HealthCare business units international pharmaceutical branding & strategic marketing (Health & Care, Kunde & Co)
Founder and CEO at Kehn & Warnøe Medical Marketing
Kristian Vilh. NielsenHead of client services20 years experience as CEO in United Communications with branding and strategic marketing
Senior project and account management for major clients.
Franz DupontHead of creative services13 years experience as responsible for graphic works for pharmaceutical companies, i.e. Actavis, Leo Pharma, AstraZeneca, Novartis, Roche
Partner and Creative Director in United Communications.
Carsten BoyeHead of strategic planning4 years international business management (Ford of Europe, London)
2 years head of business communications agency (Saatchi & Saatchi BC, DK)
10 years head of advertising agencies ( Saatchi & Saatchi, Y&R, Partners in DK)
12 years head of brand innovation consultancy (Nerve).
Contact
Get in touch
If you want to hear more about what a collaboration with United can do for your business, feel free to contact Kristian Vilhelm Nielsen, +45 2020 8403, kvn@united.as.
The Office
- Address: Løgstørgade 2, 2100 Copenhagen, Denmark
- Phone: +45 3526 4455
- Email: kvn@united.as